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Trend-Report 2007 – English Abstract [nur noch als PDF-Datei lieferbar]
Matthias Horx
Januar 2007
42 Seiten, 9 Abbildungen
ISBN: 978-3-938284-28-5
0 € inkl. MwSt.

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Trend-Report 2007 – English Abstract [nur noch als PDF-Datei lieferbar]


Key socio-cultural trends for future markets



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In the language of the trend researchers and futurologists, the term „socio-cultural“ suggests that these trends are ones in which a measurable sociography plays a role. As opposed to pure lifestyle trends which are limited to the sphere of consumer and style developments, socio-cultural trends deal with changes in social behaviour which can be measured using hard indicators. In this abstract of the Zukunftsinstitut's „Trend-Report 2007“ you find 9 socio-cultural trends – from THE NEW MORALITY to GOURMET-SEX.


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Read more about:
  • The New Morality: How commitment to doing good has become an economic necessity
  • Me-Volution:The Web 2.0 creates social structures of the third degree
  • Neo Cities: The new global urbanisation
  • The India-Feeling: Kitsch, colour, reincarnation – India´s culture is becoming a cult in Europa
  • Happyology: The science of happiness
  • Gourmet-Sex: The new erotic culture
  • Home-Heroes: The glorification of domesticity – for both sexes
  • Smart Basics: The new cheap convenience brands: young, cool, chic, designer
  • Clever Kids: The new innovation project children










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